National Marketing Manager

Job Description

Company activity type FMCG
• Prepare the Annual Operating Plan for the marketing function
• Monitor regularly volume and share growth against the plan and recommend necessary revisions/solutions
• Monitor competitor’s activities including dealer, consumer trends and customer promotions, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary
• Plan efficient marketing operations while maintaining strict control on expenditures
• Formulate, discuss and finalize with general managers/regional heads of sales a company-wide advertising and promotion policy
• Determine the need, objectives and required actions for both consumer and customer promotions and develop programs to achieve said goals
• Develop strategies to ensure effective and measurable in-store execution of promotional items such as coolers, in-store signs, etc
• Liaise with PBI and agree on the annual research plan
• Ensure market research is up-to-date and analyze all the necessary data including distribution, total market share by flavor, etc
• Communicate research data and findings to the NSDM and regional heads of sales
• Undertake other research briefs as necessary (pricing effects, perceptions, etc) and recommend necessary action when/where needed
• Ensure expeditious communication of research data to management and maintain costs of obtaining research within budget
• Ensures that annual business objectives of key managers are aligned with the company’s business goals
• Improve organizational capability by regularly providing coaching, team building support, motivation and training
• Build an effective team based environment and motivate employees to optimize their performance by applying PMP
• Identify high potential employees and motivate them by providing the proper career development to succeed and to meet the changing needs of the business
• Comply with company’s set standards and values
• Perform other duties as required by the job and/or management


Languages English
Specific Skills Required
Bachelor degree in business administration or in a related field; MBA a plus
12 years of work experience in sales and marketing with at least 4 years at senior management level in a multi-national (preferably a beverage company or other FMCG industry). Operational Marketing experience an advantage.
– Analytical Ability
– Business Acumen (general marketing, sales and advertising knowledge)
– Communication, Listening and Interpersonal skills
– Culturally Sensitive / Manage Diversity
– Ethics & Integrity
– Managing change, adaptability and dealing with uncertainty
– Negotiation Skills
– Problem Solving & Decision Making
– Results Driven/Detail Oriented
– Take Initiative
– Team Player/Team Building


business administration or in a related field; MBA a plus

Job Details

Job Location:
Company Industry:
Employment Placement Agencies/Recruiting
Company Type:
Employer (Private Sector)
Job Role:
Employment Status:
Full time
Employment Type:
Monthly Salary Range:
Number of Vacancies:

Preferred Candidate

Career Level:
Mid Career
Years of Experience:
Min: 10
Residence Location:
Bachelor’s degree / higher diploma

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